How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts

Lena Claston and Alison Woo
Prentice Hall, 2008
$16.95 
book-marketing-new A well written book with sample templates for the various elements of marketing with the new media. Book is somewhat basic and would be of interest to readers who are just beginning to explore how to use the internet for marketing. The book describes the use of website and how to get your message across with ezines and blogs and podcasts.
 

Sociable! How social media is turning Sales and Marketing Upside-down

Shane Gibson and Stephen Jagger
Stephen Jagger Holdings lnc., 2009
$29.00 
The book is a good read but is sometimes choppy as so called “notes” are frequently interspersed within the text. The content covers all of the social networking. For those who can’t imagine contributing to twitter every day, the authors provide sample ideas for consideration along with the rules for etiquette and behavior in the social networking realm.
 

The Ring in the Rubble: Dig Through Change and Find Your Next Golden Opportunity

Dr. Gary Bradt, Ph.D.
McGraw Hill, 2007
$19.95
book-ring-rubble Using a “moral of the story” approach combined with the recollection of personal trauma, Dr. Bradt clearly lays out his recommended path to managing personal change and career transition. It is a clever approach that effectively brings home the message that if you’re not happy in your job, it’s your responsibility to lead yourself out of the situation. Peppered with famous quotations, personal experience and genuinely sound advice such as the importance of investing time in the people around you and on how to deal with fear and anxiety, the book would be of special interest to those individuals who are facing career change for the first time. For other readers, it is a good refresher on how to take control of your life and career.
   

Good in a room: How to Sell Yourself and Your Ideas and Win Over Any Audience

Stephanie Palmer
Currency Books, 2008
$23.95
book-good-in-room This easy to read book is based on the premise that good ideas deserve a good pitch the same as good product s deserves good packaging. Palmer points out that novel ideas are particularly hard to sell because there is no precedent. She then shares her Hollywood secrets and special formulas for “pitching” an idea successfully. The book is well laid out, full of practical exercises, tactics, case studies and plenty of “do’s and don’ts”. Great advice for novice for readers who are just learning to pitch their ideas at work.
 

American Evita: Hillary Clinton’s Path to Power

Christopher Anderson
Avon Books
$10.99
book-american-evita Accompanied by photos, this pocketbook is a fascinating read. I have always admired Ms. Clinton and am now faced with a much more harsh view of her path to power. She is portrayed as someone with raw determination and relentless ambition. Whether she would admit to it or not, the author suggests that Hillary was someone who had her hand in numerous scandals and backroom deals. If you can believe everything you read, then Clinton is not the person she appears to be but rather she is ruthless in her search for power and fame.
   

Executive Warfare: 10 Rules of Engagement for Winning Your War for Success

David F. D'Alessandro
McGraw Hill, 2008
$24.95
book-executive-warfare In his blunt and hard hitting manner, D’Alessandro, advises those striving for executive roles to be extra careful because the career game changes dramatically.  In his view, the career environment at this level is nothing less than warfare as it is ruthlessly competitive and politically complex complete with territorial jealousies, deceit and naked aggression.  The message throughout the book is to relentlessly “watch your back!”  Chapter by chapter, rule by rule, the author provides excellent examples and scenarios of his own personal struggles as he shares his recommended tactics and strategies for success.  The book not only represents an excellent read but one that should be read and referred to over and over again.
 

Different: Escaping the Competitive Herd, Succeeding in a World Where Conformity Reigns but Exceptions Rule

Youngme Moon
$26.00
book-different A folksy, easy to read book that describes the strategies companies use to develop their brands and how customers tend to respond. The author argues that differentiation is a myth and that customers are drowning in choices. The book is filled with good examples of marketing strategies that create presence through unexpected actions. A thought provoking read for any small business professional.
   

Dances with Dependency: Indigenous Success Through Self Reliance

Calvin Helin
Orca Spirit Publishing & Communications, Inc.
$34.95
book-dances-dependency Directed to both non-Aboriginals and Aboriginal readers and leaders, Helin bluntly shares with Canadians the story of how and why Aboriginal peoples are so caught in a life of dependency. At the same time, he challenges Aboriginal leaders to regain control over their lives….NOW!  Helin points to the many opportunities to leverage reserve land and natural resources to create economic independence.  He challenges communities to give up their political infighting and work for the betterment of all people. Helin’s book is very well written. You will not be able to put it down.  It’s about time such a hard hitting truth is told.
 

Career Warfare: 10 Rules for Building Your Successful Brand on the Business Battlefield

David F. D'Alessandro
McGraw Hill, 2008
$18.95
book-career-warfare David F. D’Allesandro, a former chairman and CEO in the financial services industry, has revised his popular 2005 advice on how to create a personal brand in a world where any indiscretion can be instantly broadcast across the world. Using the analogy that organizations are nothing more than a soap opera, the author reminds readers to be conscious every day of the professional reputation they are building. Sharing personal and business examples of success as well as challenges, D’Allesandro provides very astute yet down to earth practical advice that can be applied to any industry sector. As a professional who has confronted and overcome many of these same challenges throughout my own career, I highly recommend this book as a valuable blueprint for success.
   

Page 3 of 5