Life’s a Pitch: How to Sell Yourself and Your Brilliant Ideas
Stephen Bayley and Roger Mavity
Corgi Books (Random House)
$21.95
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The book is set up into two sections, each by a different author. Each topic is identified and then expanded upon in the chapter. The ideas presented are very practical with some special gold nuggets here and there. But, when the book starts to condemn the use of management consultants, my mind began to waiver. Many of the references are British and don’t have meaning for Canadians and Americans. But overall, for beginners, it is a basic 101 course in self marketing. Although there are some good ideas, thisbook is indeed a bit pricey. |
