Good in a room: How to Sell Yourself and Your Ideas and Win Over Any Audience
Currency Books, 2008
$23.95
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This easy to read book is based on the premise that good ideas deserve a good pitch the same as good product s deserves good packaging. Palmer points out that novel ideas are particularly hard to sell because there is no precedent. She then shares her Hollywood secrets and special formulas for “pitching” an idea successfully. The book is well laid out, full of practical exercises, tactics, case studies and plenty of “do’s and don’ts”. Great advice for novice for readers who are just learning to pitch their ideas at work. |
