Different: Escaping the Competitive Herd, Succeeding in a World Where Conformity Reigns but Exceptions Rule
$26.00
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A folksy, easy to read book that describes the strategies companies use to develop their brands and how customers tend to respond. The author argues that differentiation is a myth and that customers are drowning in choices. The book is filled with good examples of marketing strategies that create presence through unexpected actions. A thought provoking read for any small business professional. |
