How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts

Lena Claston and Alison Woo
Prentice Hall, 2008
$16.95 
book-marketing-new A well written book with sample templates for the various elements of marketing with the new media. Book is somewhat basic and would be of interest to readers who are just beginning to explore how to use the internet for marketing. The book describes the use of website and how to get your message across with ezines and blogs and podcasts.