What is the Internet Saying About You?

Most marketing professionals as well as corporate leaders understand how a poor online reputation can damage their company’s sales. In fact, a poor online reputation can drive customers away thus causing a loss in sales. It can prevent you from hiring top talent and it can turn away investors. Marketing professionals also know that it is very expensive and very difficult, if not impossible, to rectify a bad online reputation after the damage is done. Therefore, most leaders today are paying a lot more attention to this issue and in fact, monitor and aggressively manage their online presence.

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Your best ambassador? A great transition out!

As organizations bring on new employees a great deal of detail goes into the letter of offer to ensure compensation and benefits are compelling. The business leader and HR also ensure that the onboarding process is ready to provide a smooth transition into the organization. After all, the effort and approach taken with a potential candidate is, in itself, being considered and evaluated before the final outcome is determined. It should be – word gets around! A great hire can be your best ambassador to continually attracting good people.

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Attitude is Everything

What’s your opinion about people who are always late versus early for work? How do you value a college diploma versus a university degree? Why do you so dislike carrots versus broccoli as a favourite food? And why did you go ahead and purchase a white coloured Nissan car versus blue coloured car from a competitor? Believe it or not, your answers will be influenced by attitude. In fact, all of your beliefs and your behavior reflects your attitude. Yet, most of us don’t think very much about what exactly attitude is and how we acquire it. Nor do we think about how our attitude influences how we think, believe and act. But attitude does indeed influence us and it is visible for all to see.

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Filling in the Blanks... you’re good at it, but should you do it?

“Pat, I’ll Buy an L for $200!”

As a manager, you have a team and are often tasked with hiring on a new individual to complement the team. You work with your HR department or a Recruitment Firm to ensure that you choose the right person that can complete the necessary job requirements and will fit into the culture of your existing team. You want a productive, strong relationship within your team that will last so that success can be built and reached!

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Believe in the Process!

What boxing and recruitment have in common

Last fall, I along with 13 other business women were asked to take part in a unique fundraiser for iDE Canada. We were asked to commit to a 12 week training program, consisting of 3 Days of Fitness Training and 3 Days of Technical Boxing Training per week and while we were at it, we were each asked to raise $5,000. At the end of the 12 weeks, we were then paired up and we competed in a real Manitoba Boxing Association sanctioned Boxing Match in front of a crowd of 300 people - music, lights, and even an official boxing name – Vegas Style! Lisa “Badda Boom” Cefali was in the building!

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