Most marketing professionals as well as corporate leaders understand how a poor online reputation can damage their company’s sales. In fact, a poor online reputation can drive customers away thus causing a loss in sales. It can prevent you from hiring top talent and it can turn away investors. Marketing professionals also know that it is very expensive and very difficult, if not impossible, to rectify a bad online reputation after the damage is done. Therefore, most leaders today are paying a lot more attention to this issue and in fact, monitor and aggressively manage their online presence.