What’s your opinion about people who are always late versus early for work? How do you value a college diploma versus a university degree? Why do you so dislike carrots versus broccoli as a favourite food? And why did you go ahead and purchase a white coloured Nissan car versus blue coloured car from a competitor? Believe it or not, your answers will be influenced by attitude. In fact, all of your beliefs and your behavior reflects your attitude. Yet, most of us don’t think very much about what exactly attitude is and how we acquire it. Nor do we think about how our attitude influences how we think, believe and act. But attitude does indeed influence us and it is visible for all to see.