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How to get back to the basics with company culture


In the world of business, company culture has become a buzzword that is often thrown around. A great company culture is often viewed as a competitive advantage, contributing to employee satisfaction, retention, and productivity. However, as companies have become more focused on developing their culture, it's easy to forget the basics that make a great workplace.

In this article, we will take a closer look at the importance of getting back to basics when it comes to company culture.


What is company culture?

Company culture is the personality of a company that defines the work environment, work ethics, and values that drive the organization's operations. It encompasses the company's mission, vision, and values that influence employee behaviour, determine the level of customer service, and business strategy.

Over time, company culture has evolved to include novel concepts like remote work, gamification, collaborative workplaces and the like. While these trends may have some value in terms of enhancing workplace engagement, they can also detract from the underlying values that remain constant and essential to a solid company culture.


Going back to the basics

To create a sustainable company culture that stands the test of time, it's essential to focus on the basics that transcend trends. It's not about creating a 'cool' workplace with flashy perks, but rather about developing intangible qualities that promote a positive and productive work environment. Here are some of the essential basics that should be the focus of any company culture:

1. Clear communication

Effective communication is the foundation of a healthy company culture. This includes up-to-date technology, policies, and procedures that enable employees to provide feedback, receive support, provide input on decisions, and stay informed about the latest developments that impact their work.

2. Employee health and well-being

Ensuring that employees feel supported and valued is critical in any organization. Providing employee health initiatives, wellness programs, and designated HR staff who are dedicated to employee well-being can create a positive culture of support.

3. Respectful workplace

A company culture that values respect and open communication between employees allows for better engagement, and sets the foundation for ongoing success. Respectful relationships within the workplace can inspire goodwill, and positive practices both internally and across any organization's external relationships.

4. Purpose-driven work

Engaging employees in work that has a clear purpose and moves towards common goals can build pride and enthusiasm. Giving your employees the opportunity to see the big picture of what the company is trying to achieve, and how their individual work is a part of that picture, moves both the company and its workers forward.

5. Work-life balance 

Emphasizing work-life balance, allowing reasonable working hours, flexible scheduling, and the option to work from home can be enormously beneficial. When employees feel they have control over their lives, they are more motivated to produce their best work and contribute towards your company's goals and objectives.

6. Learning and development

Employers should encourage continuous learning and skill-building among employees through training and development programs. This not only benefits the employees personally but also provides valuable benefits for the company in terms of more qualified and capable individuals.

7. Strong leadership

Leaders within an organization, who have a clear sense of vision for the company and who demonstrate the values they wish to instill, can have a significant impact on its culture and can inspire employees to align with the company. Management should be visible and approachable, encouraging a feeling of collaborative effort and prioritizing a supportive work environment.


The benefits of focusing on company culture basics

Having a company culture that emphasizes these core principles, companies can create a positive, productive work environment that results in employee engagement, retention, and productivity. Rather than focusing on the next trend, it’s important to get back to basics and prioritize the things that are essential to building a strong culture that can last for the long term.

Another benefit of focusing on these essential basics is that it helps to build a more authentic culture - without trying to force certain trends or gimmicks, companies can develop a unique culture that is truly reflective of their identity. This can help to create stronger connections between employees and the company, fostering a sense of loyalty and commitment towards one another and the overall success of the business.

It’s essential to focus on the basics when developing a company culture. By prioritizing clear communication, employee health and well-being, respectful relationships, purpose-driven work, work-life balance, learning and development, and strong leadership, companies can create a positive and productive work environment that allows both the business and its workers to flourish. Building an authentic company culture that reflects the company's values and identity, companies can create a strong sense of engagement, loyalty, and commitment that will lead to long-term success and benefits.

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